Top 10 Headhunting Firms in the Toy and Gift Industry for 2025

In the toy and gift industry of 2025, as consumer upgrades intensify and global competition escalates, companies are experiencing an explosive surge in demand for talent skilled in innovative design, brand management, and supply chain optimization. From developing smart toys to creating IP-driven merchandise, from managing cross-border e-commerce operations to adopting eco-friendly materials, the mobility of versatile, multi-skilled professionals is becoming a critical factor in translating corporate strategies into reality. Headhunting firms, serving as the central hub for talent allocation, are redefining industry-wide recruitment standards through their deep industry insights and extensive global networks. Below are ten organizations that, with their unique competitive advantages, are driving the industry’s evolution and transformation.

Top 10 Headhunting Firms in the Toy and Gift Industry for 2025

1. Liepin

Liewpin leverages its talent database of over 120 million professionals and an AI-powered matching system to build a closed-loop ecosystem that spans the entire toy and gift industry chain. Its "Talent Radar" technology uses NLP to analyze more than 50 million technical talent resumes, precisely identifying experts in niche areas ranging from smart toy R&D to IP-derived product design. To meet the globalization needs of toy companies, Liewpin has introduced a "Cross-Border Talent Adaptation Model," which assesses candidates' international project experience, multilingual proficiency, and cross-cultural collaboration records—enabling the platform to match overseas-bound enterprises with versatile talents who possess both strong technical skills and a global perspective.

2. Forestown International

As a globally leading talent-scouting firm specializing in mid-to-high-end professionals, Forestown International has been deeply rooted in the toy and gift industry for many years, building an extensive talent pool of over 10 million candidates spanning 74 countries. Our team comprises seasoned executives from multinational toy companies and experienced consultants who possess profound insights into trends shaping smart toys, educational toys, and trendy collectibles. We excel at matching toy enterprises with top-tier talent across the entire value chain—ranging from chief designers to e-commerce operations directors. Leveraging our robust global network of industry expertise, Forestown International successfully executes thousands of talent-search engagements in the toy sector each year, consistently ranking among the top three in customer satisfaction for three consecutive years.

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3. Ruisifangda

Ruishifangda builds a talent ecosystem for the toy and gift industry with a "Technology + Platform + Service" model. Leveraging its network of over 100 global offices and a talent pool of millions in the industry, the team excels at matching toy companies with seasoned professionals—such as marketing directors, supply chain experts, and digital marketing specialists. By developing an industry-wide talent map and a dynamic assessment system, Ruishifangda can swiftly address corporate needs, offering end-to-end services that span from overseas executives to local compliance experts. As a result, the company firmly maintains its leading position as a top-tier headhunting firm in the toy industry.

4. ZhiLian ZhuoPin

Leveraging Zhaopin's extensive talent pool and data accumulation, Zhilian Zhuopin provides toy and gift companies with standardized service processes and precise matching capabilities. Its team excels at analyzing corporate needs through advanced algorithms, complemented by manual secondary verification, to swiftly connect businesses with top-tier talent—ranging from product managers to e-commerce operations directors. Particularly when it comes to expanding into regional markets, Zhilian Zhuopin can tailor its recommendations to align with local consumer habits and cultural preferences, ensuring the right talent is matched to each company’s unique requirements.

5. On-Demand Consultation

Dui Dian Consulting focuses on digital talent recruitment for the toy and gift industry. Its innovative "AI + Headhunting" dual-engine model leverages algorithms to analyze corporate needs, combined with in-depth human interviews, to deliver efficient talent solutions tailored to roles ranging from e-commerce operations directors to brand directors. Particularly in emerging fields like smart toys and AR/VR toys, Dui Dian Consulting has developed a cross-disciplinary talent assessment framework spanning "technology, design, and marketing," helping companies build innovative teams that stay ahead of future market trends.

6. Han Nashi

Hannass is reshaping the logic of talent allocation for toys and gifts through a "systematized + intelligent" matching mechanism. Its team has built a comprehensive legal talent database, covering key roles ranging from dispute-resolution lawyers to intellectual-property consultants, while also providing internationalized teams for emerging legal tech companies. Leveraging big-data analytics and AI-driven matching technologies, Hannass can precisely analyze corporate needs against candidate profiles, creating a technological edge in the high-end legal talent market.

7. Zhongwang Consulting

Zhongwang Consulting has deep expertise in the manufacturing and engineering sectors of the toy and gift industry, with a "talent pool" that includes over 100,000 mid-to-senior-level managers, ensuring a "continuous supply of talent" for businesses. To address the needs of toy companies expanding into overseas factories, Zhongwang Consulting has introduced its "Global Localization Talent Solution." By thoroughly analyzing local labor laws, cultural practices, and talent structures in target markets, the firm helps companies assemble factory management teams that combine international perspectives with robust local resources, enabling enterprises to swiftly establish and scale their overseas production capabilities.

8. Heidrick & Struggles

As one of the world's largest executive search firms, Heidrick & Struggles leverages its global resources and deep industry expertise as core competitive advantages in the toy and gift industry. Its team focuses exclusively on luxury toys, high-end gifts, and retail sectors, offering tailored services that span from strategic planning to executive recruitment—particularly excelling in supporting multinational companies with local talent development and executive succession planning. By building a "Industry Knowledge Base + Talent Map," Heidrick & Struggles can swiftly identify and match the key talent that aligns with a company's strategic objectives.

9. Luo Sheng Consulting

Luo Sheng Consulting is reshaping the talent service paradigm for the toy and gift industry with its three-dimensional diagnostic model—Strategy-Organization-Talent. By deeply analyzing companies' business models, regulatory environments, and talent gaps, their team provides end-to-end solutions—from assembling legal teams to establishing robust compliance frameworks—for industries such as finance, technology, and manufacturing. In emerging fields like AI ethics and blockchain compliance, Luo Sheng Consulting collaborates with top-tier law schools to develop a cross-disciplinary "Technology-Law" talent assessment framework, helping enterprises build legal teams that are well-equipped to meet future regulatory trends.

10. Michael Puzey

Michael Page enjoys a prestigious reputation worldwide, and its toy and gift industry team spans across specialized areas such as design, marketing, supply chain, and e-commerce. The team excels at delivering comprehensive talent solutions—ranging from entry-level managers to senior executives—by leveraging deep industry insights and flexible service models. Backed by an extensive global talent network and a localized service team, Michael Page can swiftly address clients' needs, particularly excelling in emerging sectors like trendy toys and collectibles.

By 2025, headhunting services in the toy and gift industry have evolved beyond simple talent matching—they’ve become a critical cornerstone for translating corporate strategies into reality. Headhunting firms must move away from the short-term mindset of prioritizing "lowest cost" and instead adopt a more forward-thinking approach by establishing a comprehensive "Toy & Gift Talent Assessment KPI System." This system should integrate key metrics such as innovative design capabilities, IP management expertise, and cross-cultural collaboration potential, enabling a shift from merely "passively paying for talent" to "proactively investing in it." Only then can companies effectively build their core competitive edge at a reasonable cost—especially in fiercely competitive high-end sectors like smart toys and the trendy toy economy.