Deep cultivation of human resource service industry to help the society to unleash the talent engine

Job fairs, interviews, induction, in the eyes of the layman, this is "human resources services." And this is only the initial form of human resource services. Nowadays, double-end matching of big data algorithm, digital evaluation of talent quality, customized team training program... Human resource service has been extended to all aspects of enterprise human resource management.

From a simple job fair to the "recruitment test training" full link service ecology, the growth arc of the industry, Zhaopin recruitment is a name that can not be circumvented. Founded in 1994, this human resource service organization has been moving forward in 30 years, writing a diversified narrative of human resource services, and working with peers to help the society launch a talent engine.

2024 marks the 30th anniversary of Zhaopin. Standing on the node of the "thirty and standing" years, looking back on the growth road of the "pioneer youth" of the industry, we can see the "youth spirit" that is highly compatible with this era: dare to ride the tide, still technology, and create happiness.

Industry "pioneer" : Zhaopin "tide" gene

After the reform and opening up, the whole society is full of vitality, the demand for talents in all walks of life has risen sharply, and the recruitment of talents is ready to come out. In 1981, Wuxi and other five cities to the big cities to recruit professional and technical personnel, China's talent recruitment market officially started, the human resources service industry was born.

In 1992, the reform of the socialist market economy began, the economic vitality gushed out, and the thirst for talents was greater than ever. Two years later, Zhaopin was born and started as a headhunting service to help companies and talents find each other. Driven by market demand, Zhaopin's business territory ushered in the first round of expansion.

At that time, the employment of college students had not become a "hot spot", but in 1999, the first wave of college enrollment expansion rolled up. Zhaopin established "Zhaopin Campus" to create a business segment specifically for college students. Through the integration of university resources and in-depth cooperation with enterprises, Zhaopin Campus builds a convenient platform for college students' job hunting and career development, and also provides enterprises with integrated online and offline recruitment services.

In the second decade of the new century, the social and economic structure is deeply adjusted, the Internet economy is surging, the demand for talent market is differentiated, and the difficulty of matching is also rising. How can job seekers and enterprises have a better sense of direction in mutual search? The past experience of senior talent evaluation services has made Zhaopin rethink the potential value of talent evaluation. Zhaopin should develop talent assessment business, but at first only to provide enterprises with talent assessment products and services needed by the market. With the clarity of Zhaopin's internal strategy, the creation of an integrated platform of recruitment, assessment and training, focusing on the development of the whole life cycle of employees, Zhaopin's career assessment and education and training business has been rapidly improved, becoming a powerful assistant for job seekers to determine their career direction and constantly improve themselves. Talent assessment and talent training together, draw round the back-end link of human resource service.

This decade is also the decade of China's globalization wheel rolling forward, joining the Free Trade Area of the Asia-Pacific, proposing the "Belt and Road" initiative, etc., to promote China's economic and trade cooperation with the world in full swing. Enterprises are competing to go to sea, and overseas returnees are emphasized on the list of enterprise talent needs. Facing the tide of globalization, Zhaopin officially established "Intelligent Overseas" in 2012, focusing on overseas students and overseas high-end talent recruitment, building an unimpeded bridge between local enterprises and overseas talents.

At this point, Zhaopin recruitment business map formed, by social recruitment, campus recruitment, talent testing training, overseas business together constitute a human resources service system. In 2014, Zhaopin announced the creation of 3 cubic product model, and realized the strategic transformation from "resume warehouse" to "talent processing plant", and truly grew into a career development platform covering the entire career of job seekers. Zhaopin recruitment through time and again to ride the tide and sail, stabilize their own industry coordinates, but also to realize the broad value of human resources services.

Innovation "explorers" : technology loyalists

In the past 30 years, the society has experienced a vigorous technological explosion, Zhaopin has witnessed and led the great changes brought by technology to human resource services.

In the 1990s, the Internet came from the west to the east, and trade and services began to "go online", a new mode of communication that penetrated the high wall of time and space, and greatly improved the efficiency of trade and services. Zhaopin is keenly aware that human resources services to open up online "battlefield" is the trend of The Times, but also the needs of users. Soon, after the planning and construction of the technical team, Zhaopin recruitment website was officially launched. This set off great changes in the Chinese talent market at that time, breaking the geographical and time constraints, bringing a refreshing docking mode for enterprises and job seekers, making recruitment more convenient and efficient.

After 2010, the wave of mobile Internet came, and the number of mobile phone netizens in China exceeded that of personal computers. The huge advantage of mobile apps to obtain information anywhere at any time has once again ignited the technical sense of Zhaopin recruitment. At the beginning of 2012, the APP developed by Zhaopin officially launched version 1.0, leading the human resource service industry to open up a new position once again.

In the past decade or so, the digital transformation of society has gradually moved from small-scale to deep-sea racing. As early as 2021, Zhaopin launched video interviews to promote the human resources industry into the era of "visualization". After that, live recruitment, corporate video introduction, job video introduction and so on have been launched, and a comprehensive, all-weather visual human resources service window has been fully opened.

Big data technology has also become an "iron gun" for Zhaopin recruitment. Staffing agencies have long struggled to find the right match between job seekers and companies. The information is massive, and the matching accuracy is difficult to control. The idea of Zhaopin recruitment is "technology empowerment", and the team establishes multidimensional data labels for job seekers and recruitment positions to form a huge human resources database. At that time, there were as many as 360 data labels for just one financial position on Zhaopin's recruitment platform.

In the accelerated penetration of artificial intelligence today, Zhaopin is walking on the road of a new round of technological innovation. The exploration of its personalized recommendation algorithm and deep synthesis service algorithm are in the forefront of the industry and have passed the filing and approval. In 2023, ChatGPT opened the era of artificial intelligence big model with a bang, and Zhaopin took the lead in exploring the application of "big language model" in the field of recruitment. After more than a year of dedicated research and development, at the beginning of this year, its two generative artificial intelligence services - "AI change resume" for job seekers and "AI recruitment assistant" for recruiters were approved for filing, and AI products such as AI easy face and simulated interview room formed the prototype of Zhaolin.com AI service ecology. It also allows the industry and users to see the future weather of human resource services. With its technical beliefs and actions, Zhaopin continues to create more possibilities in the wilderness of human resources services.

Trend "lookouts" : enthusiastic "happiness" feelings

Technology may be cold, but human resources services is a business with a temperature.

On the wall of Zhaopin's Beijing headquarters, there is a saying recognized by employees: "A job is a rice bowl, and a rice bowl is a happy family." We create happiness every day."

For the happiness of millions of families, in addition to the iteration of product technology, as well as the well-known job fair, Zhaopin has done more. Over the past 30 years, Zhaopin has continuously monitored the trends of the job market, through research and analysis, and looked out for new trends with numerous professional reports. Among them, there are the "Job Market Prosperity Report" which provides an overview of the overall employment situation of the industry, the "Annual Best Employers in China Report" and the "Employment relationship Trend Report" which provide insight into the evolution of the workplace and employment relationship, the "Urban Talent Attraction Report" which focuses on the development of urban talents, and the "Industry Talent Development Report" which tracks the change of industrial talents. There are also "College student employability research Report" focusing on college graduates, "Chinese women's Workplace Status Survey Report" caring for female groups...

These reports provide a reliable reference for government decision-making, and become a secret weapon for people's career development. People can dig out a lot of "secret keys" to solve the puzzle: What industry is promising in the future? What skills do you need to learn now? Which city is better worth visiting? ... The report responds to the hot spots of the talent market and creates a real and warm connection with users.

In addition, Zhaopin recruitment is also common in key population employment assistance, network security construction, rural employment poverty alleviation and other scenes. Rather than regard it as the action of Zhaopin to assume social responsibility, it is better to say that this is the warmth of Zhaopin to grow from the heart under the nourishment of happiness.

30 years old, Zhaopin recruitment this "pioneer youth" has been a solid "career". The achievement of it may not be how perfect the team is, but the "wisdom of choice" : choose to stand on the top of the tide of The Times, choose to embrace innovation in the technological change, and choose not to forget to use sincere "heat" while professional services "shine".

Today, what we see is the vigorous development of new quality productivity, the strong rise of emerging industries, and a new atmosphere in the talent market: the return of young manufacturing, the growing demand for skilled talents, the reshaping of employment relations by digitalization, and the "sinking" development of talents... Zhaopin recruitment is still moving forward, insight into the new demands of job hunting, expand urban employment cooperation, promote the improvement of the labor system, and clear the roadblocks for the new trend. Carry on the past and open up, thirty and "encourage".