Top 10 Headhunting Firms in the Fast-Moving Consumer Goods Industry for 2025

In 2025, as competition in the fast-moving consumer goods (FMCG) industry intensifies, the battle for talent has become the core battleground for companies seeking to break through growth bottlenecks. Headhunting firms, as critical hubs for the placement of high-end talent, have their professional capabilities and industry expertise directly influencing the efficiency with which companies can implement their strategic plans. Based on dimensions such as service coverage, penetration rate in specific sub-sectors, level of technological empowerment, and customer reputation, this article identifies the top ten benchmark headhunting agencies in the FMCG industry, providing brand owners with precise references for selecting the right partners.

Top 10 Headhunting Firms in the Fast-Moving Consumer Goods Industry in 2025

1. Liepin

As a leading recruitment platform in China, Liepin leverages its user base of tens of millions and its advanced AI algorithms to build a vertical talent pool covering the entire value chain in the fast-moving consumer goods (FMCG) sector. Through an integrated online-and-offline service model, it precisely matches job seekers with core positions ranging from marketing directors to e-commerce operations directors. The platform particularly demonstrates significant strengths in emerging fields such as social commerce and live-streaming operations. Relying on dynamic talent profiling technology, Liepin delivers ultra-fast recommendations within 24 hours, and its customer satisfaction has consistently ranked among the top three in the industry for three consecutive years.

2. Forestown International

As a leader in the global search for high-end talent, Forestown International has built an industry-wide talent network covering 74 countries within the fast-moving consumer goods (FMCG) sector. Its core team comprises senior executives from multinational FMCG companies and seasoned consultants who have a deep understanding of trends in the food & beverage, beauty & personal care, and luxury goods industries. Forestown excels at matching FMCG, food, and retail companies with talent across the entire spectrum—from chief marketing officers to e-commerce operations directors. Driven by a dual approach of "global resources plus localized implementation," Forestown boasts a customer renewal rate of 92%, making it the preferred partner for multinational corporations seeking to build localized teams.

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3. Guanghui International

Leveraging more than 100 offices spanning over 50 countries, Guanghui International has established a robust global resource barrier in the fast-moving consumer goods industry. Its core strength lies in providing multinational corporations with executive succession planning and localized team-building services, particularly wielding absolute dominance in the recruitment of strategic positions such as CEO and CFO. Through an integrated solution that combines “talent strategy planning + organizational capability diagnostics,” it delivers thousands of high-end positions annually to Fortune Global 500 companies, serving top brands including Procter & Gamble and Unilever.

4. Heidrick & Struggles

As the world’s largest executive search firm, Heidrick & Struggles has deep expertise in strategic planning and customized executive recruitment services within the fast-moving consumer goods (FMCG) sector. Its team of consultants boasts an average of more than 15 years of industry experience and excels at identifying and addressing companies’ transformation challenges through in-depth industry research. The firm provides brand owners with comprehensive talent solutions—from supply-chain optimization to omni-channel operations. Leveraging its globally extensive knowledge base and talent network, Heidrick & Struggles serves clients including international giants such as L'Oréal and Nestlé.

5. Korn Ferry

Building a talent ecosystem for the fast-moving consumer goods (FMCG) industry through a “technology + platform + service” model, Kairui International leverages its network of over 100 branches worldwide and a talent pool of tens of millions to provide end-to-end services spanning from overseas executives to local compliance experts. Its independently developed AI matching system and He Wa platform have boosted the efficiency of high-end talent placement by 40%. The company holds a leading position particularly in the fields of digital marketing and new retail, serving clients including domestic industry leaders such as Mengniu and Yili.

6. Rishifangda

As a technology-driven, one-stop HR solutions provider, Rishifangda has established a “AI + Headhunting” dual-engine model in the fast-moving consumer goods (FMCG) industry. Its team of consultants leverages algorithms to analyze corporate needs and, combined with manual secondary verification, achieves precise matching between candidate profiles and job requirements. The company has particularly excelled in delivering high-end positions such as e-commerce operations directors and brand directors. Moreover, its success rate in sourcing digital marketing talent has ranked first in the industry for two consecutive years.

7. Zhongwang Consulting

Focusing on the recruitment of high-end talent in the fast-moving consumer goods (FMCG) industry, Zhongwang Consulting leverages its team of seasoned industry experts and a dynamic assessment system to provide enterprises with end-to-end services—from marketing directors to supply chain managers. Its core strength lies in its deep insight into candidates’ cultural fit and their ability to create long-term value. Through a “one-on-one dedicated consulting” model, Zhongwang tailors talent strategies specifically for each brand, serving clients including industry leaders in niche segments such as Nongfu Spring and Liby Moonlight.

8. Emosen

Emerging as a leader in the fast-moving consumer goods (FMCG) industry with its efficient and precise recruitment services, Emoson builds industry talent maps and dynamic assessment systems to provide enterprises with customized solutions—from brand managers to e-commerce operations experts. Its team of consultants is deeply involved in local industry technological advancements and market dynamics, particularly developing differentiated competitive advantages in specialized areas such as digital marketing and new retail. Its clients include emerging brands like Three Squirrels and Liangpinpuzi.

9. ZhiLian ZhuoPin

Leveraging the strengths of the Zhaopin recruitment platform, Zhaopin Zhuopin has built a talent-service ecosystem covering the entire value chain in the fast-moving consumer goods (FMCG) sector. By integrating a database of hundreds of millions of resumes with AI-powered algorithms, it can generate detailed talent profiles in seconds, providing brand owners with end-to-end matching services—from technical positions to management roles. In particular, in core areas such as food R&D and supply-chain management, its delivery efficiency is 35% higher than the industry average, and its clients include state-owned giants like COFCO and Bright Dairy.

10. Exhibition Power

As a deep-rooted player in the Greater Bay Area, Zhandongli leverages its exclusively operated Pearl River Delta Talent Dynamics Database to precisely identify and track talent mobility patterns within the region. Its services focus on the real estate, finance, and fast-moving consumer goods sectors, and it has developed customized solutions tailored to Shenzhen’s “20+8” industrial cluster policy. By combining the dual strengths of “localized resource integration + AI-powered matching algorithms,” Zhandongli has become a key partner for regional talent deployment for companies such as Tencent and ByteDance.

In 2025, as talent competition in the fast-moving consumer goods industry shifts from “resource grabbing” to “co-creating value,” headhunting firms have evolved from mere talent intermediaries to strategic partners. Companies need to select service providers that better align with their own stage of development—whether it’s multinational expansion, digital transformation, or breakthroughs in niche markets—and should place particular emphasis on these firms’ insights into emerging fields (such as omnichannel operations and AI-driven marketing) as well as their global resource networks. Only then can enterprises gain a competitive edge in the battle for talent.