Real-World Case Review | Real Estate Industry Executive Search Firm: Secured a New Media Operations Role in Just 0.5 Months, with an Annual Salary of 230,000 RMB

At this stage, the real estate industry is undergoing continuous operational upgrades, with traditional offline marketing gradually shifting toward digitalization, content‑driven strategies, and online channels. As a core function for brand visibility, online traffic generation, and reputation management, the new media operations role helps companies expand their communication reach, amplify their market presence, and support sustainable business growth through content planning, account management, brand promotion, and the creation of engaging online topics.

We specialize in talent recruitment services for the real estate, construction, and urban development sectors, delivering精准 solutions for roles in branding, marketing, and operations. Recently, we successfully placed candidates for new‑media operations positions at a leading domestic real estate developer. Leveraging our well‑established network of functional talent pools, we streamlined end‑to‑end coordination, onboarding the selected candidate within just 0.5 months—helping the company close its talent gap in online operations and strengthen its digital branding and marketing framework.

Real-World Case Review | Real Estate Industry Executive Search Firm: Secured a New Media Operations Role in Just 0.5 Months, with an Annual Salary of 230,000 RMB

Job Title: New Media Operations

Partner Company: A Certain Real Estate Development Company

Industry: Real Estate

Project duration: 0.5 months

Annual salary: 230,000

The real estate developer partnering with us has been deeply engaged in urban development and property operations for many years, boasting a well‑established project portfolio and substantial market experience. In line with the industry’s digital transformation trend, the company is steadily advancing its brand‑driven online upgrade, aiming to build proprietary new‑media capabilities. By consistently producing high‑quality content, optimizing online channel management, and refining brand‑focused messaging, it seeks to strengthen its external brand image and broaden its market‑communication reach.

The company seeks a candidate who is well-versed in the communication dynamics of the real estate sector, familiar with the operational guidelines of mainstream new‑media platforms, and equipped with hands‑on expertise in content planning, copywriting, account management, and traffic optimization. The ideal candidate will be able to align brand‑focused content creation and online operations with the unique characteristics of the real estate industry and the specific attributes of the company’s projects, ensuring that these efforts support the organization’s steady, long‑term brand‑building strategy.

Unlike general‑industry new‑media roles, real‑estate‑focused new‑media operations exhibit distinct industry-specific characteristics. Content typically centers on project promotion, brand building, and cultivating a strong industry reputation, requiring candidates who understand the sector, their target audience, and the unique communication context of the real‑estate space. Most general‑purpose new‑media professionals lack the industry‑specific expertise needed to quickly align with business needs and effectively support corporate brand‑management objectives.

In response to the differentiated needs of functional roles in the real estate sector, we meticulously source talent within specialized industry niches, prioritizing candidates with relevant experience in real estate, architecture, cultural tourism, and related fields for new‑media operations positions. We conduct a comprehensive assessment across multiple dimensions—industry expertise, content‑creation capabilities, platform‑management experience, and alignment with the company’s working style—to identify candidates whose profiles closely match the brand’s tone and the organization’s operational rhythm.

Throughout the entire service process, we efficiently coordinate all aspects—including interview scheduling, intent alignment, background verification, and onboarding preparation—while promptly aligning both parties’ expectations, streamlining communication channels, and ensuring the recruitment process moves forward with maximum efficiency. This enables the right talent to quickly connect with the company and seamlessly integrate into their roles.

The candidate hired this time brings extensive operational experience and a deep understanding of product‑brand communication strategies, aligning closely with the company’s job requirements. They are poised to swiftly take on day-to-day new‑media operations, content planning, and brand‑promotion initiatives, thereby helping the company refine its digital brand‑management framework and steadily enhance its online brand presence.

Industry-wide Functional Role Recruitment | Customized Talent Sourcing Services

Whether in real estate, construction engineering, smart manufacturing, or physical‑tech enterprises, functional roles such as brand management, new media, marketing, human resources and administration, and financial control serve as the core pillars supporting stable business operations and brand development. Industry‑specific talent often possesses strong domain‑specific expertise, making it difficult for conventional recruitment channels to identify suitable candidates.

We specialize in executive search across multiple industries, focusing on delivering top-tier talent for roles in new media operations, brand marketing, market promotion, functional management, business development, and back-office oversight. Our services span diverse sectors, including real estate, smart manufacturing, new energy, biotechnology, and power equipment. Leveraging a vertically segmented talent pool and a highly refined sourcing approach, we precisely match candidates whose skills and experience align with your company’s industry profile, brand identity, and operational rhythm.

We employ standardized service processes throughout, rigorously safeguarding the privacy of both companies and candidates, and tailor recruitment solutions to meet specific needs. This helps organizations streamline their hiring processes, enhance the quality of person‑job fit, and foster stable team development.

If your company has recruitment needs for new media, brand marketing, functional management, or mid-to‑high‑end core positions, feel free to send us a private message at any time. We’ll provide a free analysis of your hiring challenges and tailor a customized talent‑acquisition solution just for you.